Culture of Health Leaders

Creating vibrant online communities for public health experts

Normal Next was hired in August 2020 to help reimagine the RWJF Culture of Health Leaders program for a remote-first world, ensuring the vibrant 3-year fellowship program of 300 health/race-equity leaders, could thrive during the pandemic and work seamlessly between convenings once people can gather together again. After interviewing several dozen program participants we saw that an online community would embrace the momentum of the program’s existing model while also providing participants ongoing support and a way to create a lasting network effect. Our contract was expanded to evaluate and stand up a community technology platform while also helping the program officers bridge offline and online community building practices, hire and train a dedicated community manager, and prepare the program for long-term repeatable success. We will begin onboarding program participants into the online community spring 2021.

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